Creative strategist, entrepreneur and maker

I see where the opportunity is.

Then I work it out myself, into a pitch, a design or a working product.

Brands and platforms I've worked for, mostly through Vertigo 6

What you can bring me in for

Four questions I often help with. Sometimes all of them, often just one.

Is there something in this?

You have a brand, a product or an idea and want to know whether there's more in it. I work out how the market and the audience tick, and develop the opportunity into a proposal you can make a decision on.

Proposition development
Commercial judgement
Entrepreneurship

I weigh up what it could bring in, what it costs and who has to do the work. Having built companies myself, I look at an idea as a business as well. Sometimes the answer is that you're better off not doing it, which is a useful answer too.

Who cares about this?

A product can matter to different groups for different reasons. I find out who they are, what they talk about and which part of the story fits them.

Audience insight
Communities and PR
Positioning

The angle, the messengers and the channels follow from there. With a big budget you can buy reach. Most organisations have to choose where to put their time and money. Sometimes that's a small group that fits the product well, sometimes a broad audience. The core of the story stays the same; what changes per group is what you show and who tells it. How people find you through search engines and AI search is part of that choice too.

From the work: Streamers in Actie for AMREF, through Vertigo 6

How do we make this convincing?

I come up with the angle, build the argument, write the copy and design the presentation. I make the content and the form myself, so they support each other. At Vertigo 6 I worked this way on pitches for EA, Disney, Logitech and UEFA, among others.

Concept and story
Pitch decks
Visual design

I think about what someone needs to understand, what makes the idea interesting and how to show that in a few minutes. That takes a lot of digging: examples, numbers, references and new tools. I keep what helps the story and leave out the rest. Pitches are often confidential, so you won't find them here. I'm happy to talk about them in person.

How is this going to work?

An idea only becomes clear once you can try it. I turn it into screens and a working prototype, test it with people and get it ready for launch.

UX/UI
Prototypes
Product development

I design and build myself, using AI in the development work. That makes it quick to try something, change it and test it again before much time or money goes in.

See Tibo and Vervangwijzer, further down

Featured work

The agency I helped build, and a few projects up close.

Vertigo 6

2015-2026

In 2015 I started Vertigo 6 with my business partners. With them and a growing team, we built it into the agency that topped the FONK100 in 2021. I worked on clients, pitches, campaigns and the agency itself. Vertigo 6 has been part of Happy Horizon since 2020.

9.83
#1 in the FONK100 2021
The highest-rated agency, with a client score of 9.83.
2x
Best PR Agency
Winner of the PR category in the FONK150, in 2023 and 2024.
25+
Awards
For Vertigo 6, including Best Agency in Europe and Best Cross Media Agency in the Netherlands.

A glimpse of fifteen years of events, design and PR, most of it with the team at Vertigo 6.

What I'm building now

Some ideas I want to make myself. I do that under the name Wrong Floor.

My own studio for digital products and experiments. For every product I first decide who it's for. That shapes what I build and how I explain it.

wrongfloor.studio

Tibo

As a youth football coach, I wanted an overview of substitutions and playing time during matches. That became Tibo, for coaches who want every child to get fair playing time.

De Achterbankclub

An offline game app for long car journeys. The child runs the game and the rest of the car plays along.

Embargo Timer

A small tool from everyday PR work. Enter one embargo time and get every relevant time zone back, ready to paste into an email.

Vervangwijzer

Substitutes for more than 200 ingredients, with amounts where they make sense. Also a project to learn how to make a useful tool easy to find. In Dutch.

About

I've been making websites since I was thirteen.

Making websites and digital tools started as a hobby and later turned into freelance web and print work, alongside my degree in Communication and Multimedia Design. Design and technology have been a common thread ever since.

At Codemasters I ended up in the world of games, marketing and PR. In 2015 I started Vertigo 6 with my business partners and helped build it until mid-2026.

I want to know how things work. So I read up, try new tools, and design and build until there's something I can show. These days I do that for brands and for my own products.

I like good ideas and getting them made, preferably without turning everything into a twelve-week process.

Career

2002-2013
Freelance web and print designer and developer
2003-2007
Bachelor of Communication, HU University of Applied Sciences Utrecht
2009-2010
Marketing Executive, Codemasters Benelux
2013-2015
Founder, DigiJunk
2015-2026
Co-founder, Vertigo 6
2020
Vertigo 6 became part of Happy Horizon
2026
Founded Wrong Floor

Working on a concept, a pitch or a product idea? Let's talk.

mail@raoulvanwijk.com